Andrè Vermeulen The Mirror, Not the Mechanic Listening Until the Client Hears Themselves We have all felt the temptation. You are in a session with a leader, let's call him Marcus. He is spiraling. He describes a team that won’t engage, a crushi... Coaching
Andrè Vermeulen Being a Coach in ASEAN If you're a professional coach in Southeast Asia, you know this region is buzzing. Companies are growing, people are ambitious, and there's a real hunger for development. It’s an exciting time to be i... Coaching Ethics
Andrè Vermeulen The Digital Tightrope We’ve all seen it. The slick dashboards, the promises of data-driven insights, the AI-powered platforms that can transcribe sessions, analyse sentiment, and even suggest powerful questions. The allure... Coaching Ethics
Andrè Vermeulen Beyond the Boom There has never been a more exciting—or more daunting—time to be in our profession. We are in the middle of an unprecedented global expansion. The industry is projected to be worth over $5.3 billion i... Coaching Ethics Mentoring
Andrè Vermeulen Your Unfair Advantage Take a quick mental snapshot of your week. Are you bouncing between putting out fires, making high-stakes decisions, and trying to inspire a team that’s feeling the pressure, too? As a small business ... Coaching
Andrè Vermeulen From Beliefs to Breakthroughs As a leader, have you ever felt the frustration of a perfectly crafted strategy falling flat? You set clear goals, outlined the necessary actions, and communicated the plan, yet the needle barely move... Coaching Mentoring
Andrè Vermeulen The Gold Standard: Why the ICF Code of Ethics is Your North Star in Coaching In the rapidly growing world of professional coaching, clarity and trust are paramount. How can clients be sure they are receiving a professional service? How can coaches ensure they are upholding the... Coaching Ethics
